20/20 Sunwear
Located in the Medicine Hat Mall

20/20 Sunwear
The 4 Sunglass Musts
Bargain Bin Sunglasses
Brands
Lens Colours



20/20 Sunwear

Is located in the Medicine Hat Mall. It is a stand alone permanent kiosk located by the food court. The downtown store has a good choice of sunglasses but this second location offers an even better selection of sunglasses. 20/20is located in the Medicine Hat Mall. It is a stand alone permanent kiosk located by the food court. The downtown store has a good choice of sunglasses but this second location offers an even better selection of sunglasses. 20/20 Sunwear has over 650 pair of sunglasses with more brands to choose from. Good quality sunglasses with a great variety of sport, fashion forward, retro styles plus the timeless classics. Both glass and plastic lenses are available all with 100% UV protection. Are all optically made so are distortion free. Plus with polarized lenses being more popular again 20/20 Sunwear has a strong selection of them available.

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The 4 Sunglass Must Haves

It's important to protect our eyes from harmful UV rays. Sunlight does more than damage our skin. It is possible to sunburn the eye. Damaging the cornea and or the retina. There are 4 things a good pair of sunglasses should do for you.

Protection from the suns UV rays
UV light damages the cornea and the retina. Good sunglasses can eliminate UV rays completely. UV Radiation has been found to be linked to Cataracts, and Macular Degeneration.

Cataract - is when the normal clear lens within the becomes opaque (cloudy), this leads to blurred or lost vision.

Macular Degeneration - is when the retina which contains nerves becomes damaged leaving the blurred vision and trouble discerning colours.

Protection from Intense Light
When the eye receives too much light it naturally closes the iris. Once it has closed the iris as far as it can, the next step is squinting, if there is still too much light the result is damage to the retina. Good sunglasses can block light entering the eyes by as much as 97% to avoid damage.

Protection from Glare

Certain surfaces, such as water, can reflect a great deal of light, and the bright sports can be distracting or can hide objects. Good sunglasses can completely eliminate this kind of glare using polarization.

Eliminate Specific Frequencies of Light
Certain frequencies can blur vision and others can enhance contrast. Choosing the right colour for your sunglasses, lets them work better in specific situations.

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Bargain Bin Sunglasses

When you buy a pair of cheap sunglasses, you often give up all of these benefits and can even make things worse. For example, if you sunglasses offer little or no UV protection, you increase your exposure to UV rays. The cheap sunglasses block some of the light, causing your iris to open allowing more light in. This lets in more UV rays as well, increasing the damage UV light can cause to the retina. UV radiation is also a contributing factor to ocular complications including cataracts, macular degeneration and tumors of the eye.

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Brands

Oakley has engineered a full spectrum of lens colours to help you match your optics to your environment. Oakley's high definition Optics makes distortion disappear. No more seeing things here that really aren't there and vice versa. Lens material and fame geometrics of Oakley provide unparalleled impact protection against high velocity and high mass impact. Lightweight Plutonite lens material offers superior comfort, clarity and protection against ultraviolet radiation. www.oakley.ca

Design is not only aesthetically pleasing, but continues to push the technological limits in eyewear. Spy's innovative patented scoop technology revolutionized its sport sunglass frames. The Spy Scoop venting system combats lens fogging by promoting airflow between the lens and the wearer's face. www.spyoptic.com

Is continuously unleashing new and innovative models to satisfy the demands of consumers. Their creative approach to sunglass design has resulted in some of the most extraordinary designs available. From wide rimmed to rimless models and aviators to wayfarers, RayBan has successfully created a versatile product line to suit the needs of all types of individuals. www.ray-ban.com

Is based on the fundamental principles of distinctive style and enduring quality. this collection provides clean, modern shapes with classic styling and distinctive Coach detail. www.coach.com

Engineered for the hot Hawaiian sun, Maui Jim sunwear is water, impact and scratch resistant. Nine-Layer PolarizedPlus 2 lens technology wipes out 99.9% of harsh glare and boosts colour washed out by the sun. These lenses combine a polarization filter, bi-gradient mirror and anti-reflective treatment to completely eliminate glare. www.mauijim.com

sophisticated, elegant and refined, Prada products are recognizable by unmistakable innovative style. There is also a series of models specially designed for leisure, identified by the unequivocal red line, a mark now seen as a guarantee that the product reconciles two sides of a person, active and leisure. www.prada.com

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 Lens Colours

Grey  - Reduces glare and does not distort colours. Excellent for sunny days.

Brown - Improves both contrast and depth perception. Reduces glare and is a good all-round choice.

Rose - Very soothing to the eyes, helps block blue light, and improves contrast. Great for computer users to reduce eyestrain and glare.

Blue - Blue is a contrast lens and reduces glare form visible white light (such as light reflected from mist, fog, snow and water).

Yellow - Reduces glare, preserves sharpness, enhances contrast by filtering out blue light. excellent for night driving, overcast, haze or fog.

Mirror Coating - A reflective coating applied to the front surface of the lens. They are available in many colours and allow the wearer to look out of the lens but others cannot see into the lens.

Photochromic - The colour and amount of light transmitted through the lens changes when exposed to ultraviolet light or temperature change. this lens has an ultraviolet filter.

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